K-Swiss, an American tennis shoe brand, has entered into the Indian market through its brand licensee partner BFL Brand Folio. The brand is planning to launch five stores by the end of this year.
Kamal Gupta, CEO of BFL Brand Folio Pvt Ltd, said, “We are planning to expand rapidly in India by opening exclusive brand stores, shop-in-shop formats with all the potential key accounts and online portals in the year 2019. We are planning to open 5 exclusive K-Swiss brand stores by the end of December 2019 and also start K-Swiss business with all potential key accounts by starting 100 shop-in-shops within the same timeline.”
Incorporated in 2018 in New Delhi, BFL Brand Folio is licensee for K-Swiss brand in India.