Myntra and Tissot, the world leader in the Swiss traditional watch industry, have signed a strategic partnership to enable shoppers in India to purchase premium watches online. Tissot is one of the most popular watch brands in India. The brand has actor Deepika Padukone and cricketer Virat Kohli as its International brand ambassadors.
The brand’s latest and most cutting edge timepieces from its collections, including Touch Collection, T-Sport, T-Lady, T-Classic, Heritage, T-Gold, and Special Collections, and will now be available on Myntra. With Myntra’s large base of fashion-forward and loyal customers across the country, Tissot has found the perfect partner to spread its footprint online in India.
Amar Nagaram, Head, Myntra Jabong, said, “Known for their quality, craftsmanship and elegance, Swiss-made watches have a large fan-following in India and are a favourite among our shoppers. Watches are a fast-growing category for us and we are excited to launch Tissot on our platform today. Myntra’s popularity, reach and trust, makes it an ideal platform for discerning watch lovers to choose and pick from their favourite collection.”
François Thiebaud, President SA, Tissot, stated, “Tissot is the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. The brand, established in 1853, stands by its signature, Innovators by Tradition. This unique partnership with Myntra is the first of its kind in India. I am confident Indian consumers will enjoy the opportunity to experience our latest collections and shop authentic Tissot products on the Myntra platform.”