MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and a young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global “intelligent consumer products”. Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains… It sets the trend of personalized intelligent consumption in the frontier market of household consumption. MINISO was run by MINISO Industries Co., Ltd. in 2013 and entered the Chinese market in September of the same year to comprehensively come into the market of intelligent consumer products in China. It opened its doors in India in August 2017.