Luckin Coffee Inc, the Chinese coffee chain brand, has signed a Memorandum of Understanding (MoU) with Americana Group, the largest integrated food product company in the Middle East. Under the MoU, both companies are planning to establish a joint venture to launch a new retail coffee business in the Greater Middle East and India.
Founded in 2017, this is the Luckin Coffee’s first move to expand overseas. The brand’s technology-driven new retail model offers coffee and other products of high quality, high affordability, and high convenience to its customers.
Luckin is operating over 3,000 stores across 40 cities in China. It plans to launch more than 4,500 stores by the end of 2019 to become China’s largest coffee chain.
Americana Group operates 1,800 restaurants and 29 food production sites in the Middle East. The company has extensive experience as the largest integrated food product company in the Middle East, having served as a pioneer of restaurant operations since the 1960s.
Jenny Qian Zhiya, Founder and CEO, Luckin Coffee, said, “This collaboration represents Luckin Coffee’s first step toward bringing its leading products from China to the world. We look forward to further expanding the freshly brewed coffee market internationally as we realize the incredible growth opportunities available to us through our innovative business model.”
Kesri Kapur, CEO of Americana Group, added, “We at Americana believe this MoU will revolutionize the food and beverage retail industry in the Greater Middle East and India, regions that provide promising prospects for new retail growth and expansion. We have worked with many leading and revolutionary food and beverage brands over our history and believe that Luckin Coffee’s superior products, experience and services will deliver success in these regions.”